Attending Guest Profiles: Legends

Attending Guest Profiles: Legends

Tuesday 3/10 – Friday 3/13

Legends

Emad Masaih

Title

Chief Technology Officer

Email

emasaih@dennys.com

Small Talk Topics

Enjoys nature. Has 6 kids (18 yrs – 28 yrs), 6 dogs, 2 cats & 3 birds. Stress-relief golfer. Personal early adopter of Starlink and travels with the mini.

Company

Denny’s

Company Description

America’s Diner for over 70 years!

Industry

QSR

HQ Location

Scottsdale, AZ

# of Branches

1,300

Revenue

$452M

Sales Rep

Jeanine Arant

Current Solutions & Services

Full Managed stack (SDWAN, Business Continuity, WiFi, Voice, MBB, DIA)

Current Opportunities

$420K MRC renewal in December with network 2.0

Share of Wallet Monthly Recurring Charges $

95%

Issues and/or Executive Support Requested​

Working to build new relationship and we have a $420K renewal to win in December. Denny’s went from being a public company to being bought out by private equity group in January. Enad is the new CTO with combined experience as an investor, franchisee, and now corporate technology leader.

On-Site Updates​

Submitted on March 12, 2026 at 7:09 am by Tom Woodbury

Big time hunter. Connected him via text to Russ Richardson. Emad and Russ have been texting back and forth sharing hunting stories.

Submitted on March 16, 2026 at 8:46 am by Mark Munson

Interesting guy – owns 75 Denny’s plus JITB – owns an IT consulting firm – acting as CIO for Denny’s corporate as part of private takeover which I believe he is a partner in. Potential threat from his IT company (that currently does POS for 4K plus restaurants plus other stuff). Talked about his remodelled Denny’s in Arizona. Also commented how TRH restaurants are full while his are empty. So opportunity ant threat – probably worth some onsite attention.

One-Site Updates